Sustainability & Environmental Responsibility: Why it Matters

21 hours ago

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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Hurry, Hurry. Don't be late!

Oct 15

If you are responsible for client gifts, vendor gifts and especially this year, employee gifts, please pay close attention.

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Your Product Decorating Questions Answered

Sep 07

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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The Secrets to Attracting Ideal Customers

Jul 26

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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How to be an Empathetic Leader and Still Get the Job Done

Jul 19

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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The Power of Perceived Value

May 14

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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How Promo Products Can Tell Your Brand's Story

Apr 23

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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What’s Up With Unboxing Videos? The Trend You Must Try

Apr 01

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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The Power of Promo: Why People Love Freebies

Nov 08, 2020

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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Lanyards: Everything You Need to Know

Oct 18, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Why You Should Buy USA-Made

Sep 19, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

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How to Manage the Workload of a Leader

Jul 08, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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5 Healthy Tips for Business Trips

Jun 17, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Customer Experience + Branding: The Relationship Goals of Marketing

Apr 21, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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Corporate Social Responsibility and the Beauty of Giving Back

Nov 27, 2019

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

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Branding 101: What Makes a Brand Powerful

Apr 26, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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3 Things Every Busy Professional Needs

Apr 12, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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Your Brand Is Your Business - Market It!

Oct 29, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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4 Steps to #Winning Social Media

Sep 23, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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What Millennials Want (And How to Work With Them)

Aug 11, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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4 Ways to Improve Communication

May 31, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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Branding 101: Let’s Talk Logos

May 17, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Advice for Getting the Most Out of a Business Trip

Apr 18, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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5 Ways to Boost Employee Morale

Mar 21, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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How to Juggle Work and Life Balance Like a Boss

Mar 06, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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16 Ways Color Affects Your Branding and Marketing

Feb 27, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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How to Protect Your Business From Hackers

Feb 20, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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